In partial fulfillment of the course Advertising Design in creative multimedia(FCM)
Friday, 20 January 2012
LESS IS MORE AND MORE IS LESS
to a lay man concept, "less is more and more is less"means where by the less something is the more attractive and beautiful it will be, and the more it is the less it will be.(too much of everything is bad). Less is More is a 19th centuary proverbial phrase. in which, was first found in print by Robert Browning's poem Andrea De Sarto(1855). This phrase is mostly referred with the architect and furniture designer Ludwig Mies Van Der Rohe(1886-1969)one of the proponents of simplicity of style and among the founders of modern architecture. Less is More is a description of aesthetic tactic of arranging many necessary components of a building to create an impression of extreme simplicity, by enlisting every elements and details to serve multiple visual and functional purposes. for instance, designing a wall of a building it is to serve as a security from stranger and also gives warmth to the building. in other words, More is less is referred to as when we have too many choices or ideas, or decisions, then we tend to have too little time to do what is right and appropriate. thus giving birth to more is less.
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