FORM FOLLOWS FUNCTION.

"Form follows function" this phrase is originally  quoted by Louis Sullivan,an American and also named as the father of skyscrapers, and father f modernism. In his article 'The Tall Office Building Artistically considered' he coined the phrase, where he actually said ' forms ever follows function' to what Sullivan meant it was distilled wisdom, an aesthetic credo, the single "rule that shall permit of no exception". the primary meaning of this phrase is that every shape of a particular building or an object should be based on its function or its usage. for instance, when you are building a Hospital, it should have the feel and look of hospital not a look or structure of a supermarket. in the 1930's and 40's, American industrial designers took the inherent contradiction of form follows function' when he redesigned locomotives and duplicating machines for mass market consumption. Loewy, formulated his MAYA(Most Advanced Yet Acceptable). principles to express that products designs are bounded by functional constraints of maths, materials and logics, but the acceptance is by social expectations.